A unique, design-centred approach, proven to grow your business.
You’re in business. Your focus is on getting your new product or service to market. Which means you may not be giving your marketing site the attention it needs. The kind of attention that drives traffic, converts leads and makes sales.
That’s my job. And through a range of design solutions, I can help you reach your sales goals and realise real returns. So, are you ready for growth?
Every project starts with an in-depth strategy session. This is where we define and articulate your marketing goals and ensure that they align with your business objectives. Next, we identify your users, and work out how to meet their needs and build ongoing relationships with them. Together, we’ll also set project milestones – unique progress measures that will ensure we’re on track to achieve your goals. With my guidance, strategy is a co-created experience, based on informed decisions and smarter choices for your brand.
Market Research, Competitor Analysis, Persona Development, Consulting, Ideation
A great user journey is one you will happily repeat, and positively remember. By gaining a deeper understanding of your users, and by applying insights from your data, I can create the ideal user journeys for your website or app – journeys that surprise and delight potential customers, and that end in conversion.
Information Architecture (IA), Wireframes, User Journey Map, Sitemap, User Research, Data Analysis
User interaction, accessibility and enablement. Three simple principles I strive to put into practice in my UI design. Designing for visual appeal as much as for enhanced functionality, my aim is to create seamless and consistent brand experiences. Experiences that hit the right emotion at every touchpoint.
Visual Design, Branding, Prototyping, Design Direction, Storytelling, UI
With over 14 years’ experience in the conceptualization, design and development of high-end websites, I am proficient in all software suites, from Creative Cloud for concept design and brand development; Adobe XD, UXpin, InVision and Webflow for prototyping; and Html and CSS for development. I’m happy to work alone, or in collaboration with your dev team. It’s your call.
Html, CSS, Wordpress, Quality Assurance
Building compelling brand stories is a core competency of mine – and a lifelong passion. From conducting ethnographic research to reveal core brand truths, to building and executing brand strategies that take unknown brands to the global stage, I am known for iconic brand delivery.
Research and Insight Discovery; Brand Identity, Creative Direction & Execution; and Style Guide Creation and Implementation
Well versed in design thinking, it’s not surprising that I’m a big believer in the Sprint process, mostly for the way it helps people to think outside the box, and to learn from, and follow users for true solution design. With the ability to build quick prototypes, gather feedback and implement changes based on key learnings, sprints happen fast and effectively.
Understand, Ideate, Decide, Prototype, Test
My skills and experience have covered a wide array of industries and sectors.